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Marketing Agency

Calgary Content Marketing For Naturopaths: SEO Alternative Solutions Available

Calgary, Alberta— NaturoMedia has announced its content marketing services for naturopaths across Canada. The team produces multimedia content to help clients increase awareness about their practice.

Calgary, Canada – May 15, 2024 —

With the announcement, the agency is encouraging naturopaths looking to explore more efficient yet affordable ways to spread the word about their practice to schedule an appointment.

More details about NaturoMedia and its multimedia content service can be found at https://naturomedia.clientcabin.com/premium

NaturoMedia content solutions have been developed to build immediate authority for clients through brand association, allowing them to gain the same credibility as major companies. By promoting informative content about their services regularly on high-authority news websites, naturopaths can create positive coverage for their practices, improve their reputation, and expand their reach, explains the marketing agency.

“Authority is gained primarily through social proof, and the higher the authority of those talking about you, the more authority gets passed on to you,” said founder and CEO Lacey Shewchuk. “That’s why we created a simple way for you to get published on some of the most trafficked and influential websites in the world.”

The agency’s multi-platform approach amplifies clients’ brand visibility while also boosting their Google rankings. Lacey explains that the content featured on these platforms receives preferential treatment from search engines. Thus, being promoted on these sites offers a more efficient and faster way for practices to drive organic traffic to their websites compared to relying solely on traditional SEO.

The multimedia marketing service is 100% “done for you” with content in various formats, such as news articles, blog posts, infographics, slideshows, podcasts, and video – all created to boost customer engagement and elevate brand awareness. Moreover, clients can also choose from a range of pricing options, including one-time and monthly plans, to meet their growth

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Marketing Agency

Inside Graza Olive Oil’s Influencer Marketing Strategy

Two-year-old Graza has popularized squeeze bottles filled with olive oil that appear in seemingly every food influencer’s social videos. And those influencers are playing a key role in the brand’s largest product launch to date beyond the squeezable bottles: Beer-can refills.

On May 9, Graza rolled out beer cans of olive oil, sending the new product to about 300 creators, said Kendall Dickieson, head of social and influencer marketing for Graza. The goal was to show people how to refill the signature squeezable bottles with more sustainable cans and a kitchen funnel.

Andrew Benin, cofounder and CEO of Graza, said it shows how influencers have played a major role in growing the brand without much paid marketing. Graza cut its marketing spend from 12.5% of gross revenue to 5% in February when olive-oil prices skyrocketed. As of May, Graza’s marketing spend is still down, Benin said.

“There’s only so much you can do on your own channels or on ads,” he said. “You need the community around.”

Olive oil isn’t the only consumer-packaged good to pull back on marketing. Big CPG brands like Procter & Gamble and Coca-Cola have cut their marketing budgets due to rising costs in the past couple of years.

According to ad-spending firm MediaRadar, Graza spent $306,000 on national advertising between May 2023 and April 2024. Native advertising made up 98% of the spend, with Target’s retail-media arm Roundel receiving 90% of the native spend. The rest of Graza’s budget was split between TikTok and display advertising.

“Our agencies are begging us to spend more money, but we don’t see a reason to do so,” Benin said, citing the brand’s organic growth.

Benin said Graza had been planning the launch of cans for about 19 months, since shortly after the company launched in 2022. The

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Websites Makers

Two NJ sites make list of ‘largest roadside attractions’

We’re not too proud to claim our kitsch in New Jersey; when it comes to tacky attractions, we have our share.

A software company called Batch Geo mapped out all the largest roadside attractions in the US, and New Jersey is home to two of them. By the way, each of the attractions refers to itself as the “largest _____”, which doesn’t mean they are right. But, that’s the way they bill themselves. (There are three towns which claim to have the world’s largest strawberry).

Here are categories of attractions:

⚫ Animals: fish, buffalo, and larger than life dinosaurs

⚫ Things: thermometer, chairs, and the biggest ball of twine in Minnesota

⚫ Foods: artichoke, peanut, and a really big ketchup bottle

⚫ Places: water towers, truck stops, and the World’s Largest Collection of World’s Smallest Versions of World’s Largest

⚫ People: Abe Lincoln, Paul Bunyan, and the giantest Jolly Green Giant

⚫ Plants: a catchall for trees, vines, and stumps

By now, you’ve probably guessed at least one of the New Jersey attractions on the list, and I’m assuming it’s Lucy the Elephant in Margate, the world’s largest elephant. Lucy is six stories high and is a National Landmark.

Facebook/Lucy the Elephant

The other attraction is one I wasn’t familiar with: the world’s largest water tower in Union. According to jersey/2024/05/10/two-nj-locations-make-list-of-worlds-largest-roadside-attractions/73629024007/”NorthJersey.com, it is more accurately described as the World’s Largest Water Sphere. It was built in 1964 and is 212 feet high.

California and Ohio both boast 14 of the world’s largest things, while Michigan, Minnesota, Texas, and Illinois have 11.

The 15 best places to live in New Jersey

Gallery Credit: New Jersey 101.5

NJ schools with the worst attendance problems

These 30 schools had the highest rate of chronic absenteeism in

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Marketing Agency

Nintex Selects Alloy as Its Website Development and Digital Marketing Agency

Alloy will support the Seattle area-based automation leader with website replatforming and social media management

Atlanta, May 16, 2024 (GLOBE NEWSWIRE) — Today, Alloy, the premier agency specializing in precision storytelling and experiences for imaginative tech brands, announced that Nintex, a leader in process intelligence and automation, has retained the firm to redesign and replatform Nintex’s website to reflect its evolving position in the marketplace, as well as manage social media marketing campaigns;elm:context_link;itc:0;sec:content-canvas” class=”link “social media marketing campaigns. Alloy’s work will elevate Nintex’s market presence as it shapes the future of intelligent process management.

Eight thousand companies worldwide, including over 50% of the Fortune 500, turn to Nintex to accelerate digital transformation. Following a series of acquisitions and new marketing hires, Nintex recognized a need for a partner that could support its strategy and evolving business needs.

Alloy stood out in Nintex’s agency search process due to its extensive expertise in building well-orchestrated tools, experiences, and ecosystems that fuel performance, as well as the agency’s partnership with WebOps platform Pantheon. Founded 12 years ago, Alloy has a long track record of concepting and delivering marketing programs, platforms and products that enable mid-market technology brands to engage buyers and delight users. In fact, in its first quarter of leading social media efforts for Nintex, Alloy improved engagement rates by 30% and added thousands of followers.

“As a pioneering brand that’s competing in a burgeoning sector, we needed a partner that understood where we’re at, and where we want to go,” said Jesse Hamlin, VP of corporate marketing at Nintex. “Alloy truly understands what we’re looking to accomplish in our next chapter, and we couldn’t be more optimistic about our partnership.”

“One of the reasons our team was drawn to Nintex is because their mission is to

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Websites Makers

U.S. government embarks on comprehensive website overhaul

The U.S. government is igniting a major initiative to renovate its websites. The decision stems from the fact that around 50% of existing sites are not mobile-compatible, and approximately 60% struggle with accessibility issues. Astonishingly, 45% of federal websites are not optimized for mobile use, and a whopping 80% don’t align with the government’s unified design system – a strategy deployed to enhance user experience and uniformity across all digital platforms.

This comprehensive renewal project is focused on improving the functionality, mobile compatibility, and overall user experience of these websites. It is a gesture in accord with the government’s commitment to making public information and services universally accessible, tackling non-compliant federal websites along the way.

Beyond mere aesthetics, this initiative addresses a serious concern – accessibility. As nearly 60% of these websites face accessibility issues, the government aims to provide equal access to crucial information and services to all individuals, regardless of their special needs or capabilities.

Commanded by President Joe Biden’s Office of Management and Budget (OMB), the revamp represents a significant overhaul and a pronounced commitment towards digital inclusivity.

U.S. embarks on major website overhaul

The plan is to refresh over 10,000 web pages that collectively draw an annual traffic of over 400 million individual users. The scope of this initiative not only pertains to visual improvements, but it prominently stretches to an array of online services and resources – from simple forms and applications to grand-scale databases.

While creating a visually cohesive interface, the revamped design also showcases roughly 243 diverse icons that cater to different requirements and engagements, such as a paperclip symbol for file attachments or a specific badge for law enforcement agencies. Moreover, Clare Martorana, the top federal information officer at the OMB, emphasized that the primary objective of this renovation is

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Marketing Agency

Patient-Centric Marketing For Therapists In The Digital Age

Ajay Prasad is the CEO of GMR Web Team, a full-service healthcare digital marketing agency focused on patient acquisition and retention.

The global behavioral health market is expected to reach $242 billion by 2027. This staggering amount is a call for all practicing therapists to market themselves better to stay ahead of the competition.

At my agency, we take a patient-centric approach to healthcare marketing, as understanding patients’ medical needs and preferences has become imperative if you want them to trust you throughout their journey.

Let’s explore how you can leverage patient-centric marketing strategies to grow your practice.

Understand Modern Patient Behavior

The most important marketing strategy for therapists is to know your patients well. This will allow you to customize your services and marketing according to your patients’ needs, ultimately boosting the effectiveness of your efforts.

Sending out surveys and conducting one-on-one interviews is a great way to connect with your patients and better understand them. These approaches can help you provide personalized services that cater to each patient’s unique needs.

Build A Strong, Trustworthy Online Presence

With a strong online presence, you can exhibit your expertise and attract potential clients. You can create such a presence by:

• Building a user-friendly website that works effortlessly on multiple devices.

• Using keyword analysis and SEO strategies to rank on search engines.

• Encouraging your patients to write reviews about you. When selecting a new doctor, more than 70% of consumers read online reviews.

Along with creating a robust online presence, market your therapy practice as one that patients can trust. Showcase patient testimonials and reviews on your website to highlight your reliability.

Create Value Through Content Marketing

Effective content marketing is one of the keys to attracting patients. Here are a few ways to create value

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Websites Makers

Why You Should Never Use Your Credit Card On These Websites

A new warning just might stop you entering your credit card details into certain websites before you make a very costly mistake—but for nearly a million people, it’s already too late…

Here’s a timely reminder that if it looks too good to be true it usually is, especially when it comes to unbelievable discounts on websites you’ve suddenly come across when searching for a discount.

So says an alarming new report from security researchers at SRL, which warns that more than 850,000 people have been defrauded in the US and Europe by a network of more than 20,000 websites that were active as of last month. “The network has processed more than one million orders since 2021,” the team says, “with an estimated aggregate order volume exceeding USD 50 million.”

The Guardian conducted an investigation into this network, described as “one of world’s ‘largest online scams,’ alongside Die Zeit and Le Monde; the operation, is says, is on an “industrial scale… tens of thousands of fake web shops offering discounted goods from Dior, Nike, Lacoste, Hugo Boss, Versace and Prada, as well as many other premium brands.”

ForbesDon’t Fall Victim To This Stupidly Simple WhatsApp HackBy Zak Doffman

The websites clearly “have no connection to the brands they claim to sell,” and unsurprisingly almost no goods seem to have ever shipped—and where they do ship, they’re counterfeit. But that hasn’t stopped bargain hunters in their hundreds of thousands from being duped.

According to SRL, the websites stole credit card details and also harvested personal details to help facilitate more expansive fraudulent activities. “Credit card data is harvested through a spoofed payment interface. The victim is then shown an error message and forwarded to a functioning payment gateway, which

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Marketing Agency

Agencies caution advertisers against knee-jerk response to rise of social media

Agencies have warned advertisers against jumping ship to social media in the wake of Warc’s Social Media Reaches New Peaks report.

Warc’s research revealed that social media is now the largest channel in the world in terms of adspend, overtaking paid search.

Daniel Wood, chief executive at Creative Futures, part of EssenceMediacom, said: “The danger for advertisers is that they see this as a simple buy signal to move investment without properly interrogating the risks as well as the rewards.”

He added that time isn’t the “only metric” and the “relative profit” generated by each channel, along with impact on short and long brand metrics, should also be interrogated.

Elliott Millard, chief strategy and planning officer at Wavemaker, said: “When nearly 80% of budgets are going into digital channels there is also cause for concern.”

He added that recent “Profitability” research from Thinkbox, Ebiquity, Gain Theory and Group M, showed that while marketing budgets are flowing towards digital channels, “‘traditional’ and ‘legacy’ behaviours are still driving the bulk of ad-generated profit”.

Paul Bland, chief data officer at Havas Media Network, also made the case for legacy mediums. “TV is also changing. While linear consumption is reducing, digital consumption is soaring across apps, platforms and devices. More than ever, advertisers need to plan and balance audience reach, frequency and attention across diverse platforms and formats,” he said.

Alex Brownsell, head of content at Warc Media, said that the success of social media had been driven by Meta’s “remarkable renaissance”, but that the channel’s “stronghold on budgets” can also be seen on TikTok, Snapchat and Pinterest.

Adam Chugg, head of data and tech at the7stars, gave three reasons for the increase in social media investment: “Social ads offering maturity, evolving search behaviour and search ad saturation.”

He explained that platforms

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Websites Builders

Ja Rule breaks ground for construction of classroom block at Nuaso

American rapper Ja Rule, on Wednesday, initiated the construction of a classroom block at Nuaso Anglican Primary School in the Eastern Region.

The project is in collaboration with the US non-profit organisation, Pencils of Promise, renowned for its efforts in constructing schools and enhancing educational opportunities worldwide.

Speaking at the event, Ja Rule expressed his appreciation to Ghanaians for the opportunity to contribute to education.

“I know that this is going to be an opportunity that will last for many, many years to come,” the rapper added.

He assured the public that building this classroom block marks the beginning of his philanthropic activities in Ghana and his relationship with the country.

“As I look around, I see a lot of beautiful students here from Nuaso Anglican Primary. And for me, education is the pillar of any community. And so with that being said, Ghana, I appreciate you all. I thank you for accepting me as your brother,” he said.

This comes days after he announced his visit to Ghana to follow through on his previous commitment to build a school project in the country.

Sharing a flyer of the project, Ja Rule revealed his collaboration with the non-profit organization, Pencils of Promise.

Arriving in Ghana, Ja Rule and his wife, Aisha Atkins first visited the Kwame Nkrumah Memorial Park and Mausoleum in Accra.

The couple paid homage to Ghana’s first president. Additionally, they expressed admiration for Nkrumah’s vision and commitment to Ghana’s independence struggle.

They also made a stop at Krobo Odumase where he met with some leaders of the community.

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Marketing Agency

Marketing Agencies, Pricing and AI: Why Something’s Got to Give

Artificial intelligence (AI) is changing marketers and the agencies they work with. While improved data gathering, processing, and analysis is making targeting faster, easier, cheaper, and more effective, generative AI is becoming increasingly useful for copywriting, image creation, and editing. Together, these things are changing the way that your teams spend their time, how they work, and how much time they need to spend on each client. That’s a good thing, right? But maybe not if you charge by the hour.

The traditional agency pricing model is desperately outdated, and AI is forcing a long overdue change.

Why hourly pricing has to go

Marketing agencies have almost always billed by the hour. And it’s kind of worked. But when your billable hours are being slashed by AI but you still have the same overheads to meet, you find yourself in a conundrum. You can’t just charge your clients less, especially if your results keep improving. In fact, MIT estimates that generative AI can improve a highly skilled worker’s performance by 40%. But equally, at a time when transparency is almost everything, you can’t lie about the time that you’re spending on each task. So, what’s the solution? It can only be to change the way that you charge for your work. And that means a focus on deliverables or outcomes.

Deliverable-led pricing in marketing

Marketing isn’t the only sector likely to need to address the impact of AI on pricing. Simon Kucher estimates that at least 20% of all professional services firms will fundamentally change their revenue model in the next 3-5 years because hourly pricing no longer makes sense. Professionals no longer charge for their time, but for deliverables, and that’s a model that can easily be applied to marketing. Shifting the emphasis away from what you put into

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Websites Makers

How WooCommerce Web Designers Can Transform Your Online Store

The success of an online store that users find visually appealing is vital in today’s rapidly evolving world of online shopping while at the same time it must be simple to utilise.

For this to happen then most businesses’ online sales would benefit greatly if they employ WooCommerce because it happens to be one of the most popular CMS-based E-Commerce systems.

This is where skilled WooCommerce web designers come in – the reliable professionals who possess the expertise to transform your basic WooCommerce store into a powerful sales machine.

WooCommerce: A Powerful E-commerce Platform

WooCommerce is an adaptable and customisable e-commerce platform that helps companies market goods and solutions on the internet, driving millions of online stores around the globe with its strong characteristics and straightforward customer interface.

On the same side, WooCommerce is a popular open-source plugin for WordPress that transforms your website into a fully functional online store. It offers a wealth of features for managing products, payments, shipping, and more.

However, the default WooCommerce theme might lack the visual appeal and user experience necessary to maximise sales. That is where professional WordPress developer Sydney comes into play.

Enter the WooCommerce Web Designer

First impressions count in e-commerce. With bad design, customers might be driven away, but if it is visually attractive and user-friendly this could lead to upsurge in customer number.

A WooCommerce web designer comes into play here. They know all the details about WooCommerce therefore they can design ecommerce websites that are attractive to the eye.

Here’s how a WooCommerce web designer can transform your online store:

  1. Crafting a Compelling Brand Identity:

Visually Appealing Design: A website developer creates an exclusive and attractive shop front that signifies your branding. It consists of crafting

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